The Emotional ROI of Gifting
- Manaaki Touch
- Jul 15
- 2 min read
In a world overflowing with products, it’s the emotional moments that we truly remember.
That’s why at Manaaki Touch, we believe gifting should never be “just a box.” It should be a feeling — a connection — a story your brand tells long after the gift is opened.

What Is Emotional ROI?
While Return on Investment (ROI) is usually measured in dollars, emotional ROI is all about connection and memory.
When someone receives a thoughtful gift:
They feel seen and valued
They remember how it made them feel
They associate that feeling with your brand
That’s powerful.
Gifting with Purpose, Not Just Product
Anyone can give a branded pen or generic treat.But a truly impactful gift shares values like:
Care and hospitality (manaaki)
Cultural authenticity
Support for local makers
Sustainability and intention
That’s what sets Manaaki Touch apart — every gift is curated to tell a meaningful story.
How Gifting Builds Stronger Relationships
Corporate and tourism gifts are more than gestures. They are strategic tools that:
Strengthen client loyalty
Enhance guest satisfaction
Inspire glowing reviews and recommendations
Leave a lasting brand impression
It’s not about the price of the gift.It’s about the thought and heart behind it.
The Tourism Connection
In the travel and hospitality world, a meaningful welcome or farewell gift can bridge the gap between a stay and a memory.
It transforms a good experience into a wow moment.That’s when guests become storytellers for your brand.
Final Thought
The best experiences don’t end when the client or guest leaves.They live on through the moments you created — and the gift they took with them.
At Manaaki Touch, we specialise in creating gifts with emotional value, designed to enhance guest experiences and deepen client relationships.
Ready to create impact through connection? Let’s talk: www.manaakitouch.com



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