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The Emotional ROI of Gifting

In a world overflowing with products, it’s the emotional moments that we truly remember.

That’s why at Manaaki Touch, we believe gifting should never be “just a box.” It should be a feeling — a connection — a story your brand tells long after the gift is opened.

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What Is Emotional ROI?

While Return on Investment (ROI) is usually measured in dollars, emotional ROI is all about connection and memory.

When someone receives a thoughtful gift:

  • They feel seen and valued

  • They remember how it made them feel

  • They associate that feeling with your brand

That’s powerful.


Gifting with Purpose, Not Just Product

Anyone can give a branded pen or generic treat.But a truly impactful gift shares values like:

  • Care and hospitality (manaaki)

  • Cultural authenticity

  • Support for local makers

  • Sustainability and intention

That’s what sets Manaaki Touch apart — every gift is curated to tell a meaningful story.


How Gifting Builds Stronger Relationships

Corporate and tourism gifts are more than gestures. They are strategic tools that:

  • Strengthen client loyalty

  • Enhance guest satisfaction

  • Inspire glowing reviews and recommendations

  • Leave a lasting brand impression

It’s not about the price of the gift.It’s about the thought and heart behind it.


The Tourism Connection

In the travel and hospitality world, a meaningful welcome or farewell gift can bridge the gap between a stay and a memory.

It transforms a good experience into a wow moment.That’s when guests become storytellers for your brand.


Final Thought

The best experiences don’t end when the client or guest leaves.They live on through the moments you created — and the gift they took with them.

At Manaaki Touch, we specialise in creating gifts with emotional value, designed to enhance guest experiences and deepen client relationships.


Ready to create impact through connection? Let’s talk: www.manaakitouch.com

 
 
 

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